Anchor text plays a pivotal role in shaping a website's SEO performance. It refers to the clickable text within a hyperlink that provides context about the linked content. Search engines use anchor text as a signal to understand the relevance and topic of the linked page, influencing how it ranks in search results. Effective anchor text should be concise, descriptive, and keyword-rich without appearing spammy. Overusing exact-match keywords can lead to penalties, so a balanced approach with diverse anchor text types is essential. Properly optimized anchor text supports a seamless user experience by setting clear expectations for the linked content. When used strategically, it contributes to better navigation, improved rankings, and a stronger overall SEO strategy.
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